Choosing the right business card designs and material is very important for the long term benefit of your business. The way your business card represents your business can decide lead to a purchase decision, or it can lead to your card being thrown away by the receiver.
The businesses which understand the importance of business cards pay lots of attention to the look and feel of their business cards.
So, choosing the best material for your business card is a must if you’re looking to make great looking business cards and get the most out of them as well.
Do You Want Your Cards to Be Tactile?
If you go after environmentally friendly materials, you’ll probably end up with business cards made from pulp. While this’ll save you money, pulp doesn’t help improve the look of your business cards. The designs printed on a pulp card might look a bit off.
If you run a recycling business, you can go with pulp cards right away. Otherwise, you should choose more durable and tactile materials like metal.
How Durable You Want Your Business Card to Be?
The amount of time your potential customer keeps your card in their pocket determines whether they’d avail your services or not. For this to happen, you must make very durable business cards.
For example, Black Metal Kards are usually very durable, and they can last for as long as the receiver plans on keeping them in their pocket or card holder.
So, if your marketing budget allows, go for Metal business cards. They’ll not only look very cool, but will also save you precious money by lasting for a long time. This way, the receiver will be able to forward the Metal to someone else who might be interested in availing your services.